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Crumb & Co Bakery
Packaging and a photo style for a bakery that sells out by noon.
- Client
- Crumb & Co
- Year
- 2024
- Role
- Brand identity, art direction
- Location
- Asheville, NC
Overview
Kraft boxes, stamps and a honest, flour-dusted photo style.
The challenge
The bakery’s bread was great but its boxes and photos looked like any supermarket.
What we did
We designed a stamp-based packaging system and art-directed six photo sets in the bakery at 5 a.m.
The outcome
Weekend pre-orders grew 55% after the relaunch.
+55%Pre-orders
14Packaging items
6Photo sets
