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Fieldnote Design System

One design system for nine product teams — and a new marketing site on top of it.

Client
Fieldnote
Year
2026
Role
Product design, design system
Location
San Francisco, CA
Fieldnote Design System
Overview

A shared component library, tokens and docs so nine teams could stop rebuilding the same buttons.

The challenge

Nine teams had built nine slightly different versions of the same app.

What we did

We audited every screen, designed 140 components with tokens for color and spacing, and wrote docs developers actually read.

The outcome

Handoff time dropped 35% and the new marketing site launched on the same system.

Results
140Components
−35%Design-to-dev time
9Teams using it

We ship features in days now, not sprints — and everything finally looks like one product.

Elena RuizVP of Product, Fieldnote (example)
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