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Corner Roast Coffee
A warm new identity and an online shop for a neighborhood roaster.
- Client
- Corner Roast Coffee
- Year
- 2025
- Role
- Brand identity, website
- Location
- Asheville, NC
Overview
Logo, bags, signage and a subscription shop for a roaster that had outgrown its hand-drawn labels.
The challenge
Corner Roast sold most of its beans over the counter and had no way to ship subscriptions.
What we did
We built a warm, hand-lettered identity, new bag labels and a simple shop with bean subscriptions.
The outcome
Online orders are up 38% and 2,400 people joined the subscription in the first three months.
+38%Online orders
6 weeksLaunched in
2,400New subscribers
Our regulars noticed the new bags before we told anyone — and the shop paid for itself in two months.