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Alpine Light
A season-long outdoor campaign shot entirely at first light.
- Client
- Summit Outdoor Co.
- Year
- 2025
- Role
- Photography, art direction
- Location
- Colorado & Utah
Overview
Eighteen sunrise shoots across two states for an outdoor brand’s fall campaign.
The challenge
The brand wanted real places, real light and no studio look.
What we did
We scouted twelve locations and shot only in the first hour of daylight, eighteen mornings in a row.
The outcome
The campaign reached 1.2 million people and the images now anchor the brand’s catalog.
18Shoot days
120Final images
1.2MCampaign reach