ABOUT GOOD CENTS

Clear, kind, expert-reviewed — and never for sale.

OUR STORY

In 2018, Rosa Jimenez wrote her debts on a sticky note and put it on the fridge: $41,000. Three years later, it said $0. Friends kept asking how. Good Cents is the long answer.

Today we reach a million readers a month with one rule: explain money the way a smart friend would — honestly, simply, and without selling you anything.

REVIEW PANEL

Fictional experts for this demo site.

Dana Whitaker, CFP

Certified financial planner. Reviews retirement and home-buying guides.

Marcus Bell, CPA

Certified public accountant. Reviews every tax and freelancing guide.

Rosa Jimenez

Accredited money coach. Reviews budgeting and debt guides.

Fact-check desk

Every number is checked against a primary source before we publish.

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THE TEAM

Rosa Jimenez
Budgeting

Rosa Jimenez

Founder & Money Coach

Rosa paid off $41,000 of debt on a teacher’s salary, then started Good Cents to show others how. She still meal-plans every Sunday.

15Articles44.9KReads
Dana Whitaker
Retirement

Dana Whitaker

Contributing Planner

Dana is a certified financial planner who writes our retirement and home-buying guides.

9Articles25.4KReads
Sam Patel
Investing

Sam Patel

Editor

Sam explains investing like a friend over coffee: no jargon, no hot tips, just the basics that work.

9Articles31.7KReads