A friendly pet magazine written by trainers, vets and very devoted owners.
In 2019, Dana Ruiz adopted a muddy, nervous mutt named Pickle and started writing down everything that helped. Friends asked for the notes, then strangers did. Wag & Whisker grew from there.
Today our trainers, vets and writers help a million pet people a month — always with kindness, never with shame.
Readers a month
Shelter pets featured
Newsletter readers
Pet guides
Example figures for a fictional magazine.
Dana is a certified trainer and the human of two rescue mutts named Pickle and Waffles.
Leah is a small-animal vet who reviews our health and safety stories.
Sam is a cat behavior consultant who has never once won an argument with a cat.
The slow-introduction plan worked. My cat and our new pup nap together now.
Hannah LeeRescue mom
“Leave it” saved my dog from a chicken bone last week. Thank you!
Marcus BellFirst-time dog owner
Your senior-dog story convinced us. Best decision ever.
Jen AlvarezSenior dog adopter
Example reviews for a fictional business.
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