Jordan Ellis spent ten years in HR watching talented people stay stuck in jobs that no longer fit. In 2016 Jordan started Northstar to help them move — carefully, with small experiments instead of big leaps.
Today our five coaches work with clients in our Nashville studio and online across the country. Every session still ends the same way: with one clear next step.
Since 2016
People moving forward
Example figures for a fictional practice.
1,900+
Clients coached
In Nashville and online.
84%
Reach their main goal
Within their program.
620+
Career changes made
And counting.
5★
Star rating
From 486 verified reviews.
Our story
Ten years of next steps
From one office chair to a small team.
2016
First client
Jordan Ellis leaves HR to coach people through career changes.
2018
Leadership program
A six-month program for first-time managers.
2020
Coaching online
Clients join from all over the country by video.
2023
Team workshops
Half-day workshops for local companies.
2026
Five coaches
Still small, still personal.
OUR TEAM
The coaches beside you
Background-checked, licensed and proud of their work.
Jordan Ellis
Founder & career coach
Ten years in HR before coaching people through change.
Avery Collins
Life & wellbeing coach
Specializes in burnout recovery and boundaries.
Simone Hart
Leadership coach
Former tech manager who coaches first-time leaders.
Daniel Ruiz
Career coach
Helps career changers test ideas before they leap.
CREDENTIALS
Licensed, insured, recognized
2026
Certified professional coaches
Coaching Standards Board (fictional)Certification
Every coach credentialed.
2025
Best coaching practice in Nashville
Music City Business Awards (fictional)Recognition
Two years running.
2024
Ethics & confidentiality pledge
Coaching Standards Board (fictional)Certification
Renewed yearly.
2023
600th career change
NorthstarMilestone
A nurse turned data analyst.
Our promise
You will always leave a session with one clear next step. If after three sessions coaching is not helping, we will tell you honestly — and refund the third.