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Rethinking a Bank App’s Onboarding
From 14 steps to 5 — and 38% more completed sign-ups.
- Client
- Northside Credit Union (fictional)
- Year
- 2025
- Role
- Lead product designer
Overview
From 14 steps to 5 — and 38% more completed sign-ups.
+38%Completed sign-ups
-64%Support calls
5Steps, down from 14
Owen made our hardest flow feel easy.
